The problem
The Bridgeman Images CRM was a product of its time—built over two decades with features layered on top of each other as needs arose. The result? An interface that looked and felt outdated, with cluttered views, inconsistent navigation, and unclear workflows.
Sales teams struggled to find critical client and contact information buried beneath unnecessary tabs and complex forms. Heatmaps showed users clicking aimlessly to locate data, while tasks like tracking downloads, generating reports, or simply managing clients felt unnecessarily manual and time-consuming.
It was clear: the system needed a modern overhaul to improve usability, reduce inefficiencies, and give sales teams the tools they needed to succeed.
